User experience (UX) or user interface (UI) design: Graphic designers who specialize in UX/UI design use design principles to improve the user (or customer) experience.Publication design: Graphic designers who specialize in publication design work on printed visual media like books, magazines and newspapers.Game design: Game designers use technical and creative skills to create games.Animation: This specialization gives you the chance to animate visual media, bringing it to life.Web design: Graphic designers who specialize in web design use their technical skills and design knowledge to make websites visually pleasing with intuitive layouts.Packaging design: These professionals design packaging for all kinds of products, from cereal boxes to shampoo bottles and smartphone boxes.Learn about some of the most popular graphic design specializations below. Graphic design is a diverse field with many focus areas and specializations available, depending on your interests, talents and experience. Graphic designers often collaborate on projects within larger design teams and may interact with art directors, writers, marketing professionals and computer programmers. Others work for agencies or in-house in the specialized design services, advertising and public relations, printing and publishing industries. Many graphic designers work independently as freelancers. They use tools like Adobe Photoshop, Adobe Illustrator and Adobe InDesign. Graphic designers need creativity and artistic talent, as well as computer, communication and time management skills. On a typical day on the job, a graphic designer may meet with clients to discuss or present a project, use software to design a layout, create original illustrations, and choose specific fonts and colors for a project. These skilled professionals work by hand and use various computer software and hardware to create the layout and look of reports, advertisements and logos. Graphic designers, sometimes called communication designers or graphic artists, tell stories and communicate information visually using their knowledge of images, text, color and layout.
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